We Believe
- Home loans need to be simplified. Unfamiliar process + overwhelming mortgage terminology + fine print = A cloudy picture. We know whats really important in a mortgage transaction & our goal is to present it as completely yet simply as possible.
- No one likes the “Hard Sell”. High pressure sales tactics & boiler room antics have no place within our company. We are consumers as well and we despise pushy sales people.
- Our customers are smart. Nobody knows our customers better than themselves. Our job is to educate and empower them. Given the right information, they will choose the best option.
- Not all home loans are the same. Mortgage financing is not a one-size-fits-all service. Different buyers have different needs. We get this and that’s why we’ve developed a niche website for a niche mortgage program like VA Loans.
- The best marketing adds value. Traditional marketing interrupts. We earn our customers attention by providing something useful.
- We are a service company first. Great customer service is what drives our business – not glitzy marketing campaigns and uninformative advertising.
- Results speak for themselves. There are many ways to define a company’s success. We judge ours by our customer satisfaction.
- We are all connected. In the end, we are all part of the same community. A positive impression we leave with our customers promotes goodwill that we all benefit from.
What our customers have to say
Great loan experience. Staff was very helpful, knowledgeable, and friendly."
Recent news stories depict how difficult and excruciating the loan refinance process has become. We have to disagree with those stories as we had a completely opposite experience. Thank you to Hawaii VA Loans!"
You could just sit back and enjoy the VA home purchasing experience knowing this team got you covered."
Our Company
Hawaii VA Loans is a division of HomeLoan Financial, the Hawaii branch of Land/Home Financial Services, Inc. As national lender with licenses in 42 states, Land Home Financial is a proven lender who has grown and prospered in a challenging marketplace. With it’s high level of ethical standards, adaptability to change and innovative thinking, Land Home Financial and HomeLoan Financial continues to set the bar as a leader in residential mortgage lending.
A few of our resources:
VA Homebuyers' Guide
Our 24-page guide to help Veterans understand the benefits of the VA Loan program and the home buying process.
VA Loan Blog
News, tips & updates regarding VA Loans and the mortgage market in general.
Mortgage Insights Video Series
Our recently launched video series explains the nuances of VA mortgage financing in digestible 2 minute segments.
VA Loan Specialists

